Online Course

Course Description

The basic principles of digital marketing are explained fully in our online course. Designed with students in thoughts, this course covers key topics including social media marketing and SEO. Students are going to acquire practical skills and an understanding of the key concepts of digital marketing through online mode. Join us and begin your journey of becoming a master in the most crucial Digital marketing strategies.

 

Key Features

  • 4 Months of Live Basic course 
  • Certification
  • Tools Knowledge
  • Interview Preparation
  • Placement Assistance 
  •  Freelancing as a career
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Course Curriculum

What Skills You Will Learn

Basic Digital Marketing 

  • Understanding Digital Marketing

  • Search Engine Optimization (SEO)

  • Content Marketing 

  • Social Media Marketing 

  • Email Marketing

  • Pay-Per-Click (PPC) Advertising

  • Affiliate Marketing 

  • Digital Marketing Tools and Technologies

  • Creating a Digital Marketing Strategy 

  • Measuring and Analyzing Performance 

  • Trends and Future of Digital Marketing 

SEO and SMO

  • Understanding SEO

  • Understanding SMO

  • How Search Engines Work

  • Keyword Research for SEO

  • On-Page SEO Techniques

  • Off-Page SEO Techniques

  • Technical SEO

  • Creating an Effective Social Media Strategy

  • Content Marketing for SEO and SMO

  • Engagement and Community Building on Social Media

  • Measuring Success in SEO and SMO

  • Staying Updated with Trends 

Basic SMM and SEM

  •  Introduction to SEM

  •  Keyword Research for SEM

  •  Creating SEM Campaigns

  •  Measuring SEM Success

  •  Introduction to SMM

  •  Developing an SMM Strategy

  •  Content Creation for SMM

  •  Advertising on Social Media

  •  Measuring SMM Success

  • Module 10: Integrating SEM and SMM

  • Conclusion and Next Steps 

Google Ad wards and Google Tool List 

Modules

Module 1: Introduction to Google Ads

Module 2: Setting Up a Google Ads Account

Module 3: Keyword Research for Google Ads

Module 4: Creating Effective Google Ads Campaigns

Module 5: Writing Compelling Ad Copy

Module 6: Targeting Options in Google Ads

Module 7: Measuring and Analyzing Campaign Performance

Module 8: Optimizing Google Ads Campaigns

Module 9: Advanced Google Ads Strategies

Module 10: Integrating Google Ads with Other Marketing Channels

Google Tools List for Digital Marketing

  1. Google Ads

    • For creating and managing advertising campaigns.

  2. Google Keyword Planner

    • Tool for keyword research and planning.

  3. Google Analytics

    • For tracking website traffic and user behavior.

  4. Google Search Console

    • Tool for monitoring website performance in search results.

  5. Google Tag Manager

    • For managing marketing tags and tracking events on your site.

  6. Google Data Studio

    • For creating custom reports and visualizing data from various sources.

  7. Google My Business

    • Tool for managing business listings on Google.

  8. Google Trends

    • For analyzing search trends over time.

  9. Google Optimize

    • For A/B testing and optimizing website content.

  10. Google Drive

    • For collaborative document creation and storage.

 

Affiliate Marketing and Email Marketing 

 1. Affiliate Marketing

  • Choosing a Niche

  • Finding Affiliate Programs

  • Joining an Affiliate Program

  • Creating Content

  • Promoting Affiliate Links

  • Driving Traffic

  • Tracking Performance

  • Optimizing Campaigns

  • Earning Commissions

  • Building Relationships

2. Email Marketing

  • Defining Goals

  • Build an Email List

  • Choose an Email Marketing Platform

  • Segment Your Audience 

  • Create Compelling Content

  • Personalization

  • Set Up Automation

  • Test and Optimize

  • Analyze Results

  • Refine Your Strategy

Tools You Will Learn

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